POC awarded the Red Dot product design distinction for the POCito helmet

We are proud to announce that POC is among the award winners in this year’s Red Dot Award: product design for the POCito helmet, recognizing its high design standards. The POCito helmet is POC’s top of the line children’s ski helmet, featuring adult racing helmet properties adapted for children, adjustable sizing, Recco© avalanche rescue reflector, high fluorescent orange color and LED lamp for maximum visibility and safety. With more than 3,200 submissions from 51 countries, the international Red Dot Design Award ranks among the largest and most renowned design competitions in the world. It is divided into the Red Dot Award: product design, the Red Dot Award: communication design and the Red Dot Award: design concept. The award-winning products are put before an international public in the red dot design museum. Each year an international jury reviews and evaluates the submitted products according to criteria such as degree of innovation, functionality and the formal quality. This ensures the seriousness of the competition and its international acceptance. The group of jurors is made up of renowned designers and design experts from all over the world who reach their decisions on which designs are good enough to receive a red dot award independently and impartially. The constellation changes from year to year and guarantees a high degree of objectivity and reliability. The award is as a seal of quality; it stands for membership of the best in design and business. The winners receive the awards in person on the occasion of the gala ceremony on June 23, 2008 in the Essen opera house, which is witnessed by more than 1,200 guests. In addition, the annual Red Dot Award: product design also rewards one design team with the special title of design team of the year. The award, the Radius Challenge Trophy, has already been received by the design teams of many renowned companies, including LG Electronics, adidas, Apple, Mercedes-Benz, Nokia, Philips, Siemens and Sony. “Please accept our warmest congratulations for gaining a distinction that explicitly acknowledges your creativity and innovative drive, and pays tribute to the high quality standards of your product.” Prof. Dr. Peter Zec, Initiator of the Red Dot Design Award. For more information please contact: Ms. Astrid Ruta telephone: +49 (0)201 30 10 4-33 e-mail: ruta@red-dot-award.com