POC enters the bike scene!

POC is a young Swedish company, with only 3 seasons behind us in the skiing market, developingand marketing advanced personal protection, at the highest quality, for gravity sports athletes.
2009 will be the premiere season on the bike scene.
Despite POC's short history the company has made its marks, now available in 27 countries and POC athletes winning anything from Olympic Golds, World Championships, X-games Golds and setting World Records.
It was evident to us, entering the summer season, to go with bike. And especially the action related disciplines such as downhill, freeride, park and BMX. Categories that we are stoked on, sharing
the culture of modern skiing and disciplines where protection beyond a helmet is crucial.
Visit us at Eurobike and Interbike! Eurobike: stand 17 202 Interbike: stand 5425
For more information about POC, please visit www.pocsports.com