FREE SHIPPING AUS & NZ

POC launch the Myelin - Engineered to be deconstructed

POC launches the Myelin, a brand-new and award-winning helmet that is focused on protecting our planet’s resources as well as cyclists.

The Myelin is POC’s first helmet which has been constructed with 50% recycled material and where each component has been designed for recycling at the end of its life. At first glance it may look like a regular cycling helmet, but behind the Myelin’s clean look hides a host of advanced technical and design details, such as the innovative use of a fabric weave shell, no use of adhesives and a design for deconstruction, which allows the helmet to be separated into individual pieces at the end of its life.


Commenting on the Myelin, Claes Nellestam, Senior Designer, POC, said:

“We wanted to question the idea that safety and sustainability could not obviously co-exist in a helmet. As a protection company our first priority is the safety of riders, but we also place on ourselves an obligation to use our planet’s resources respectfully. So, we wanted to challenge the conventional way of creating a helmet, in particular by starting with recycled materials, how it is manufactured and how it can be deconstructed so as to allow for all the materials to be used again. We are immensely proud of the Myelin as it points to a world where resource use and protection merge naturally and provide even more reasons to ride a bike, which will help us all contribute to better and healthier lives.”

The Myelin is a helmet designed for all cyclists, especially with everyday use and commuting in mind. The ability to simply deconstruct the helmet is achieved thanks to an innovative design and construction.

Half of the materials used in the Myelin are recycled, and are secured together with strategically placed fastenersadhesives and laminated materials. This allows for the separation of individual pieces of material at the end of the helmet’s life. Once these fasteners are cut the helmet deconstructs into its constituent parts. Importantly it has been designed for deconstruction by anyone, simply, with the use of tools available in most homes.

A perfect illustration of the novel approach to allow the pieces to be separated individually is the new fit system, which is inspired by the snap fit systems seen in baseball caps. It allows riders to fine-tune the helmet fit very simply and as often as needed. In addition, the straps are made in a single piece that crosses the entire helmet to keep everything secure, instead of using anchors immoulded in the EPS.

The Myelin is a big idea; it is also a wonderful illustration of POC’s ‘Whole Helmet Concept™’ where each component and part of the helmet has been designed in a way to enhance the whole. In Myelin’s case the idea is to use our planet’s resources respectfully, to take inspiration from a circular economy approach and to lead from the front with new ideas and innovations.


POC’s Sustainability Manager, Marie Sjöström, added:

“We want to provide the highest level of protection to cyclists and our natural resources. By adopting a resource-efficient bio-circular perspective we have clear ideas on what resources are needed to fill the function of our products, choosing preferred materials such as recycled or bio-based. But also choosing materials that will maximize the product’s durability, lifetime and recyclability. Our goal is to keep improving, but we also want to show what is possible and lead the way in helping us all use resources in the best way possible.”


The Myelin is an important step forward, but there is a lot to continue to do and POC’s ambition is to transfer as much of its research and testing in sustainable-resource use into more products over time. The principle is to have the highest level of safety and protection whilst looking to minimize as much of the negative impact as possible.

In developing the Myelin, POC has presented a view of what is possible. Creating products that can be designed with resource efficiency and durability in mind, inspiring all to see the potential ahead.


Notes to editors

Assets

All assets are available HERE.

Myelin Homepage

Price

MSRP - 100 EUR / 100 GBP / 100 USD / 120 CAD / 130 CHF / 750 DKK / 1000 SEK / 1000 NOK

Availability

Myelin is available online and in selected retail stores.


Myelin product details

Designed to be deconstructed, the Myelin is highly advanced yet cuts out complexity in order to minimize its impact on our planet’s resources.

Recycled materials

50% of the materials used in the Myelin are recycled.

Cap: Recycled Polyester
Bottom ring: Recycled Nylon
Straps: Recycled Polyester
Pads: Recycled Polyester
Total %: 50

Designed to be deconstructed

The helmet can be easily separated into its constituent parts for recycling at end of life.

EPS Liner

A lightweight EPS liner gives optimized protection.

Recycled Fabric shell

An outer shell in recycled fabric enables a laminate-free construction.

Glue-free construction

Developed with as few different materials and pieces as possible, the helmet’s materials and unique design hold each other securely in place.

Snap adjuster

A simple snap adjuster combines with elastic sections in the straps to provide a secure fit that can be left untouched when putting on or taking off the helmet.

Embossed logo

An embossed logo eliminates the need for printed logos or the use of other materials.

Ventilation

A network of holes in the top of the helmet allow heat to escape.

Weight

Size M =340g

Certification

EN 1078, CPSC 12.03, AS/NZS 2063

About POC

POC, a leading manufacturer of helmets, eyewear, body armor and apparel, has been awarded almost 70 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’. pocsports.com

Q&A

How do I deconstruct the Myelin?

By removing the six caps at the bottom of the helmet, the fasteners are exposed and able to be cut by a pair of scissors and removed. After also cutting the sewn part of the straps, you can now remove the bottom part of the Myelin to separate each component.

Sort shell, straps and pad as textile, the EPS core as styrofoam and the rest of the helmet as plastic, according to the local availability.

What parts of the Myelin is made from recycled materials?

50% by weight of the Myelin is made with recycled materials.

The innovative textile weave shell, the pad and the straps are all made from recycled Polyester and the bottom ring is made from recycled Nylon.

How do you work with a circularity thinking/approach with this helmet?

Where possible we try to use recycled material in a products production. We are mindful of what resources are needed to fill the desired function of the helmet, minimizing both the material use and the number of different materials used, removing i.e. tapes, metal pins and printed logos. To enable for the individual materials to be separated at the end of life, The Myelin is designed to be deconstructed, avoiding glues and inmoulds and, to make it possible to deconstruct the components by the cyclist before leaving it for waste management.

Use #wearepoc and tag @pocsports in your photo for a chance to be featured here.