The Grand Award of Design is presented annually to a company and its design supplier for a commercially successful product, services or range of products/services. The design should be the key factor in the success. The award has been initiated to highlight the importance of design to the economic success of engineering companies and to serve as an inspiration in business development focusing on design.
The jury's motivation
"Trabec takes the new generation of MTB bikers to unexpected heights. The helmet is constructed to handle tough terrains with a higher cycling pleasure. The design is challenging with high protection without compromising performance. Trabec has a comfortable and solid touch and radiates adventurous freedom. It has already obtained an obvious place among the world's best cyclists. The company behind this success knows how to detect trends and to turn them in to ultimate solutions for it's target group."
"Happy, happy, happy!
A super honor, receiving the Grand Design Prize for our MTB-Trabec helmet.
Being recognized among 70 highly relevant competitors and finally being picked as the winner, by a very competent jury is extremely encouraging for the organization. Besides the honor there was a hefty pile of money that came with the award. Money that probably will be invested in a project on how we can make road biking less hazardous." Says Stefan Ytterborn CEO & Founder of POC.
The Trabec in-mold helmet combines functionality and performance for single track and enduro riders who are in need of the highest degree of protection. The construction is similar to how a skeleton is built for both resistance and durability. The inner Aramid filament reinforced EPS core is tough and resilient while the outer PC shell is constructed with the seams located in the areas of least exposure. An aerodynamic channel system and 16 vent slots provides great ventilation while the fit is designed to be around the head versus on top, which promises superior protection.
More info about Trabec
More info about POC LAB
Sponsor of the award is Teknikföretagen (The Swedish Engineering Companies) in co-operation with the Swedish Society of Crafts and Design and the Swedish Industrial Design Foundation to promote business excellence deriving from consistent and competent design processing. Länk: www.facebook.com/storadesignpriset