It's a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that we absorb, work and live in. It's the other half of what constitutes POC as an organism. Our products speak for themselves and may be judged subjectively by everyone out there. But POC MAG gives us a chance to also tell the story of what in...
We would like to thank our Team Athletes for an amazing season!
We know that for a lot of people, the season is not over yet, but for many of our Athletes, the competing season is now over and our team has once again outdone themselves. Here is a short summary of what some of them have been up to:
Aurélien Ducroz:
Freeride World Tour Champion - for the second time (ski) :
Born and raised by a M...
Despite moving in circles of the world’s best skiers and knowing most of its best slopes better than his own back yard, in April 2011 Bode Miller found himself shunting down the scrappy, unforgiving runs of Cannon Mountain in rural New Hampshire with a group of kids, stopping regularly to offer advice to those having trouble with their turns. This was the seventh annual Bodefest, and it raised ...
POC would like to congratulate Daniel Dhers. The X Games park gold medal is now back in his possession. Daniel returned to the top spot at X Games 16 claiming his third X Games Gold medal, proving once again that he can adapt his tricks to any course and come out as the winner. Daniel nailed moves including a double tail whip to Indian grab air, alley oop flair and corked out 720.
"I'm really,...
The world’s top dirt jumpers started off the season with Vienna Air King. POC teamrider Martin Söderström won the gold by performing the most stunning tricks in front of huge crowds at the ARGUS Bike Festival which hosted 100 000 visitors.
Since Martin blew the first two runs, he had nothing to loose on his last run and he pulled a clean 360 at the step down, a double tailwhip at the first jum...
POC WOULD LIKE TO THANK ALL OF OUR TEAM RIDERS FOR GREAT ACHIEVEMENTS AT WINTER X GAMES!
TJ Schiller (CAN) Gold
Free skiing phenomenon TJ Schiller won a well deserved gold medal in the 13th Winter X games Slopestyle! No one could top T.J, who came to the competition as an alternate, without even a certain spot in the contest. Schiller is returning from a knee injury (torn ACL early in the 08 ...
Julia Mancuso led both giant slalom runs Friday and won the Olympic gold medal in the final women's alpine event in Sestriere, Italy.
"You rule Julia!" Love POC
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