Welcome to Wheels 2014

When we entered the bike scene in 2008, we were confident with what we could bring in terms of mountain bike protection. We had already gained a lot of experience from developing groundbreaking safety products for snow sports, knowledge we wanted to transfer and refine to meet the needs of mountain biking. Throughout the years we have been addressing different segments and categories of mountain biking with specifically designed and engineered products, always promoting our mission of doing the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. We are happy and proud that many of the best and most demanding riders around the globe use our products and, most importantly, that our users have given us positive reactions. On the other hand, though, we need to be humble and admit that everything can always be improved.
For 2014, we have placed a strong emphasis on bringing an unquestionable level and superior quality to our apparel. Furthermore, we have developed the Crane Pure helmet. Crane Pure is based on the award winning Crane helmet and designed for simplicity without compromising safety. Protection for kids has always been a highly appreciated part of our snow range and is now available for Wheels, with a bike helmet specifically engineered for kids. POCito Crane promotes protection, usability and proactive safety. 2014 is going to be an exciting year and we are enthusiastically looking forward to what it will bring! Some of our highlights for the MTB season: Crane Pure Based on the award winning Crane helmet, and in close colla- boration with POC’s team athletes, Crane Pure is designed for simplicity without compromising safety. Read more >> The helmet is also available in Martin Söderström and Danny MacAskill pro model.
Crane POCito The Crane POCito is designed specifically for the younger rider but shares the same construction and award winning safety technology used in the Crane helmet. Read more >>
Spine VPD 2.0 Back The flexible Spine VPD 2.0 Back provides great freedom of movement and the highest level of protection. Read more >>
Bike Wear Our bike wear is constantly being revised and refined to offer the best comfort, function and weight as possible. We have also introduced a women’s specific range for even greater feel and performance. Read more >> General bags Large capacity general bags made of durable fabric and with multiple carrying options for flexibility. Read more >> Do Flow We have new eyewear that is specifically developed for MTB. Please let us introduce you to the new Do Flow. Read more >>