We're excited to share our second POC MAG!

It.s a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that we absorb, work and live in. It's the other half of what constitutes POC as an organism. Our products speak for themselves and may be judged subjectively by everyone out there. But POC MAG gives us a chance to also tell the story of what inspires us, why it does and how that is translated or interpreted into what we develop and offer.

With the cross-scientific approach to how we process challenges at POC, we need to be curious, listen carefully, both to promote and to reject. We need to establish a strong foundation to guide us in the quest to make a point, to state our own identity and typology, to explore, invent or to innovate. All to the benefit of the users.

We do hope that there is meaning to you, reading the articles and maybe we'll be able to contribute to new ideas or perspectives.

"We do hope that by sharing POC MAG, we will maybe be able to contribute to new ideas or perspectives" says Stefan Ytterborn; CEO and Founder of POC.

The theme this year is color, from a multitude of perspectives. So, welcome to the POC MAG color issue! We hope you enjoy its every shade.

POC MAG will be available for free at leading POC retailers from early November.